Factory Happenings


 As you may have noticed there’s some recent controversy over the Mast Brothers and their legitimacy as bean-to-bar chocolate makers. It’s our belief the Mast Brothers have done some great things to bring the bean-to-bar movement into the cultural conversation. However, they made an egregious error when they made the decision to re-melt bulk chocolate and sell it to their customers as “bean-to-bar”.

We work very hard to educate our customers as to why we charge the prices we do for chocolate. Bean-to-bar method is much more labor intensive than the re-melting method in the process of making chocolate products. To betray that trust not only does a disservice to the Mast Brother’s clientele but to the industry as a whole, such is the burden of being a figurehead in our field.

We want to take this opportunity to reassure our customers and fans we are proud to say every ounce of chocolate that has ever left our building was made by Videri using the bean-to-bar method. We know our customers care deeply about how their food is made, it goes without saying we do too. We’ve offered factory tours from day one and all are welcome to come see our production methods. It’s our intention to continue this tradition of transparency.

We hope this media attention will promote a positive move towards greater transparency in our food systems at large. We hope the attention inspires people to take more care, ask more questions and be more connected to the vendors and purveyors bringing food to their table. We hope to continue our tradition of integrity in our methods, no matter the cost.

Thank you for your continued support of Videri, we will treat it as a great privilege to continue to bring our best products to you.

Sam, Starr and Chris

December 16, 2015

We Turned 4 Years Old!

December is special to us.  We always feel extra fuzzy and warm thinking about the upcoming holidays and we also get to celebrate our birthday with you!  We first opened our factory doors on December 15, 2011.  Thanks to your continued support, we are celebrating our 4th birthday this week and our 4th holiday season!  We raise our cups of hot chocolate to you!

Don't forget to place your online holiday orders by 3pm on Monday, December 21st to recieve your gifts in time!

This past weekend, Videri spent some time with our local friends at the Whole Foods Markets in Durham and Raleigh.  We had the opprotunity to hangout with the bustling busy weekend shoppers, sharing samples and stories of our signature flavors.

Photo: 12/05/2015, Whole Foods Market,Ridgewood Shopping Center, 3540 Wade Avenue, Raleigh, NC 27607

It was incredible watching so many chocolate bars end up in baskets and carts, and humbling to think that we'll be a part of so many holiday parties and gifts this year.  We are so thankful and honored!

Photo: 12/05/2015, Whole Foods Market,Ridgewood Shopping Center, 3540 Wade Avenue, Raleigh, NC 27607

This reminded us of how amazing our community is and how fantastic it is to be able to shop Whole Foods for so many local products like ours.  For that, we are grateful for our all of Whole Foods partners and for all of those who took the time to stop by and learn about Videri this past weekend.

 

Find our signature flavors at a Whole Foods Market near you!

 

We often think of chocolate as a dessert, but what if we told you that it's actually quite healthy?  There's reason to add a bar of chocolate to your weekly grocery list!

Here are a couple of reasons to look at chocolate as a nutritious addition to your diet, rather than a guilty pleasure.

  1. Chocolate contains flavonols, the main type of flavonoids in cocoa.  Flavonols lower blood pressure and improve blood flow to the brain and heart!
  2. Flavonoids help protect plants from toxins and repair damage, which means when we eat foods rich in flavonoids, we benefit from its antioxidants!  
 
Pickup a box of Videri at any of these grocers below:
Campbell Cheese and Grocery in Brooklyn, NY
Le District in NY, NY
Weaver Street Market in Chapel Hill, NC
Weaver Street Market in Carrboro, NC
Durham Co-op in Durham, NC
Saxapahaw General Store in Saxapahaw, NC 
Tidal Creek Food Co-op in Wilmington, NC
World Foods in Portland, OR
Swamp Rabbit Cafe in Greenville, SC

With the holidays ahead, we will be spending a lot of extra time in the kitchen with friends and family.  It's the perfect time to swap recipes, explore new ingredients and play with our food!

At Videri, we all share a passion for food and creation.  It's not unlike one of us to take home the chocolate we had made that day and continue to create in our own kitchens.  One of our favorite recipes is probably an American favorite and shouldn't be left off of your dessert table this year.  Forget the pie, bring on the Videri 70% Classic Dark Brownies! 

 

PHOTO CREDIT: CARRIE BLACKBURN (VIDERI CHOCOLATE FACTORY PRODUCTION MANAGER) 

 

INGREDIENTS:

  • 1 1/4 cups cake flour
  • 3/4 teaspoons baking powder
  • 1 teaspoon salt
  • 8 ounces of 70% Videri Classic Dark Chocolate
  • 12 Tablespoons unsalted butter, cut into 6 pieces 
  • 1 1/2 cups sugar
  • 4 large eggs
  • 1 cup toasted nuts or cocoa nibs (optional)

INSTRUCTIONS:

  1. Heat oven to 325 degrees; make sure rack is in middle position.
  2. Grease a 9"'x13" pan with butter.
  3. In a medium bowl, whisk until combined: flour, baking powder, and salt.  Set aside.
  4. Place chocolate and butter in a separate medium heatproof bowl.  Set bowl over a saucepan of gently simmering water to melt, stirring occasionally, just until smooth.
  5. Remove chocolate from heat and gradually whisk in sugar.
  6. Add eggs to the chocolate mixture one at a time.  Whisk after each addition to thoroughly combine.
  7. In three additions, fold the flour mixture into the chocolate mixture with a rubber spatula just until the batter is smooth and the ingredients are fully incorporated.
  8. Spread batter into prepared pan and smooth the top.  If using nuts or cocoa nibs, spread evenly over batter.
  9. Bake until toothpick inserted in center comes out with a few moist crumbs, 30-35 minutes.  Rotate the pan halfway through baking.
  10. Cool brownies in pan on wire rack to room temperature.  Once cool, cut into 2-inch squares to serve.

To bake your own Videri Brownies this holiday season, pick up a bag of our 70% Baking Chocolate online!

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