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June 05, 2014

Roasting is the Mosting

The roasting of cocoa beans will make or break our chocolate. Taking the raw batch of sorted cocoa beans through the rumbling tumbling heat ignites the bean's most delicately bold flavors profiles. If that sounds wild, it's because it is.

Videri Roasting Pad

The beans enter the roaster which is heated at temperatures above 300 degrees and then proceeds to roll and toss about withing that consistent heat. The roast can take as little as 20 minutes to an hour, depending on the beans moisture, country of origin and roast profile we are looking for. Ecuadorian cocoa beans, for example, needs more high heat in the middle of the roast, and a little less cooling time on the deck.

Videri Roasted Beans

The incredibly effervescent Bolivian beans are sensitive to timing and must be taken out at the peak of flavor development.

Videri bean to bar roaster

This, of course is all based on the roasters taste. Sam Ratto pursues a balanced profile that allows each fruity, nutty, floral and overwhelming "chocolately" flavors to come out.

Videri Bean to Bar Roasting cocoa beans

Sam and Paul talk profiles and end results

Cracked cocoa beans Videri bean to bar

Properly roasted and ready for snacking

We wanted to write on this here blog a little more often and also wanted to spotlight some of our highlights here at The Factory . Some of our in-house gems. No better place to start than with Raleigh’s very own Roxanne Ejlali. She has grown up here…well not HERE in the chocolate Factory…here in our wonderful city. She keeps you chocolate lovers happy at our retail counter and Videri would undoubtedly be lost without her. Ladies and gentleman: Roxanne!

VIDERI: So…um…to get the CHOCOLATE stuff out there right off the bat here; what are your TOP 5 favorite things to put chocolate ON? Angel food cake maybe? 

ROXANNE: This should be easy because I eat chocolate all day, everyday. 

  • Graham cracker, marshmallow, and chocolate is a classic. Eating s’mores with Videri chocolate is the ultimate camp fire dream. 
  • In the comfort of my own home I like to dunk my Videri chocolate in a jar of peanut butter…don’t judge! 
  • Eating Videri chocolate with fruit has been a tasty treat as well: cherries, strawberries, and bananas are some favorites…cantaloupe not so much.
  • I’m not great in the kitchen so I prefer to leave all of the baking to the professionals: Capital Club 16′s pound cake with Videri chocolate fudge sauce is perfect. Poole’s Diner has a Videri dark chocolate torte that will blow your mind. The Sweeter Side has the ultimate Videri brownie.
  • Last but not least I love chocolate and beer! Thanks to all of our awesome local breweries we’ve had Videri cocoa nibs featured in many different beers. I frequent Tasty Beverage, which has carried Videri collaborations from Lonerider, and Duck Head. And our new neighbors Crank Arm have done a fantastic job with our cocoa nibs! Cheers to chocolate and beer! 

V: We’re having an annoyingly extra-rainy summer here, huh. Your Top 5 favorite Sunny Summer jams, please. And no Beach Boys allowed here, okay?

  • Daft Punk – Get Lucky
  • 2 Chainz – Feds Watching
  • Lady Gaga – Applause
  • Justin Timberlake – Strawberry Bubblegum
  • Jay Z  - Holy Grail

V: We are a very lunch-focussed staff at the Factory aren’t we. What are your Top 5 favorite lunch items Roxanne? And why? WHY??

  • Apple slices and carrots – I love crunchy! 
  • Anything from Capital Club 16 – hands down my favorite! 
  • Dalat is a go-to spot. 
  • I have a weakness for pizza.
  • It is rare that I crave a burger but when I do I go to Chucks.

V:  It is a sunny Sunday today (finally). I am almost 100% sure that you are near a swimming pool this afternoon…what are your Top 5 activities this summer?

  • I love lounging by the pool reading Vogue or just napping
  • However, the ULTIMATE summer activity is going to the beach.
  • I enjoy outdoor activities when it isn’t too hot – walks, bike rides, croquette, or bocci.
  • It is nice to take a break from the heat by going to the NC Art Museum or CAM.
  • Going to the movie theater is a favorite activity as well. 

V:  Sunday is MY favorite day of the week. Wednesday is a distant second. But this is not supposed to be about me Roxanne! What are YOUR Top 5 favorite days of the week? And WHY?

  • 1. Sunday – favorite day of the week because I have the day off to play and relax.
  • 2. Saturday – it is our busiest day at Videri and there’s something fun and special about Saturdays.
  • 3. Friday – the weekend buzz is at it’s peak.
  • 4. Thursday – thirsty Thursday! I like to enjoy beer at Tasty Beverage or Crank Arm after work.
  • 5. Wednesday – I  pick up flowers for Videri from the Farmers Market. Flowers guarantee to put a smile on my face!

Dave Gooch

This guy right here is Dave. Dave Gooch. Just "Gooch" if you’re friendly. He’s a great guy and he’s new to town. He drove all the way across this country leaving his wife behind (Sarah will be in Raleigh next week) to start up our coffee counter and he’s jumped right to it.

Dave Gooch

There's Dave Gooch pulling espresso.

He made coffee drinks at the fantastic Portfolio Coffee House in Long Beach, CA. A great place we can learn a lot from.

Dave Gooch

Packs a serious punch, believe me.

Dave Gooch

Brewing some deep & dark Stumptown brew.

We were discussing how the counter seems to be getting busier every day and we’ll definitely take that! Come meet Dave. Come have a latte, mocha or just a hot cup of one or more of the five varieties of Stumptown coffee we’re proud to be serving right now. We’re discussing longer hours for coffee fanatics who need their coffee earlier or later than we’re open these days, we’ll keep you posted on those changes if they happen. We’ll be reminding you before next Friday but mark in your calendar that this next First Friday (April 5th) we’ll be holding an official Coffee Counter Launch event after 7 pm here at the Factory. Stay up EXTRA late with some Stumptown coffee to keep you bright-eyed!

Dave Gooch

Dave Gooch

We'll also sell you a 12 oz. bag of Stumptown beans to go if you have to have some around the house or your office. Prices range between $14 and $17.